Microsoft has partnered with Eros Now, a South Asian streaming entertainment service owned by Eros STX Global, a worldwide entertainment company to deliver content to users in low Internet areas of India. The pilot leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner and therefore the commerce engine.

In this pilot, Eros Now uploaded content to a central content repository, built on Microsoft Azure, which may quickly process large volumes of knowledge to distribute to hubs. Consumers then hook up with these hubs to securely download content to their mobile devices without Internet connectivity. By using this technique , consumers in low connectivity regions could access Eros Now’s rich media content and buy services in modes they like.

Recent statistics show that media consumption has changed dramatically over the last decade, revealing opportunities and challenges for media and over-the-top (OTT) service providers. While consumers’ increasing demand for up to date content remains consistent, the trends demonstrate an increasing demand for video-on-demand and accessibility across combinations of devices and carriers. as long as businesses got to grow subscribers and therefore the vast audiences waiting to be connected in low bandwidth communities, Microsoft is testing new technology to bridge that digital divide.

Ravi Krishnaswamy, Corporate vice chairman – Azure Global Industry, Microsoft, said, “We’re committed to bringing together cloud technology, industry expertise and partners to assist our media and entertainment customers innovate and grow. By helping customers in low bandwidth locations across India access the content of their choice, we will expand retail distribution opportunities, help media partners connect with more customers and help customers connect with stories and content they love.”

The month-long pilot program tested the system from cloud to finish consumer service. within the coming months, the businesses said they’re going to expand the test to additional providers to make sure consumers across India can access this service.

Microsoft is committed to inclusive growth in line with its vision to cause a difference to the community and ensure technology access to the walk . Microsoft Azure’s portfolio of innovative engineering capabilities are often wont to facilitate remote device management through the cloud. It also can help OTT providers to stream media channels while ensuring end-to-end device connectivity, central content management and security.

By Joseph

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